Mobile Marketing & Advertising
Turn Your Mobile Marketplace into a Lucrative Personalized, Interactive Advertising Channel
The mobile marketplace is already demonstrating impressive advertising potential. Globally, mobile ad revenues hit almost $3 billion in 2007, and year-over-year growth is estimated to exceed $1 billion for several years to come. What's more, users are responding at rates that eclipse both online and paper ads. Unfortunately, we face a real danger of diminishing returns. As more and more generic ads appear on mobile phones, those messages could increasingly be seen as spam, leading users to retreat in protest.
That's why we have teamed with other industry leaders to design a solution that brings a new and effective advertising model to the mobile world.
What is the Mobile Marketing & Advertising Solution?
Our Mobile Marketing & Advertising solution creates and delivers uniquely personalized ads to your participating mobile subscribers. It features the innovative Telcordia® Personalized Advertising application and our versatile, high-performance platform, the Telcordia® Converged Application Server. It optionally includes campaign management, ad exchange and ad sources to deliver a complete end-to-end solution.
The solution allows operators to offer permission-based ad service, where subscribers can opt-in and provide information about their preferences and interest, as well as reward plans to accrue points as part of their participation in the plan.
And advertisers can leverage a selective set of information made available by the operator with permission from the customer to enable personalized offers that are relevant and meet customer's interest.
The solution works to maintain and enhance the trust relationship between the operator and the subscriber. For example, personal information and customer privacy is protected and maintained within the operator's network.
This is a game-changing mobile advertising solution with something for everyone:
- Advertisers can maximize response-rates with ads and campaigns that are personalized, targeted and delivered based on relevancy to recipient preferences.
- Subscribers take control by opting in and out, protecting their privacy but still enjoying the benefit of only receiving ads that reflect their needs and interests while accumulating reward points.
- Operators can finally be more than passive pipelines; they can play a vital role in interactive, personalized mobile advertising and create a new and sustainable revenue stream.
Why Telcordia?
Telcordia brings deep knowledge of mobile operations that spans more than two decades. The rollout of mobile advertising is an important step forward for your business -- trust Telcordia to help you do it right.
Consider our Mobile Marketing & Advertising solution if you want to:
- Attract advertisers. Improve your appeal as an attractive ad channel for advertisers.
- Gain an edge on the competition. Provide advertisers with better tools to create the distinctively personalized ads that can maximize their take rates. These tools include ad performance measurement through tracking calls and clicks generated from ads.
- Ensure subscriber satisfaction. Deliver personalized advertising without alienating subscribers by protecting privacy and allowing subscriber opt-in and continuous preference updates.
- Generate revenues. Ensure revenue generation readiness with this integrated end-to-end solution.
- Experience operational reliability. Provide a consistently positive customer experience with Telcordia industry-leading high availability.
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